Digital Data House

You know that little website called Google? Incase you haven’t heard—there’s a lot of advertisement potential on this hardly known, tiny platform. In this episode, founders of Google Ads agency Solution 8, Kasim Aslam (CEO) and John Moran (CSO) are going to show you how to make magic happen on one of the world’s largest […]

If you’re anything like us, finding the motivation to get out of bed and crawl over to our computers to start working has become increasingly difficult these days. All the Zoom calls in the world won’t change that we are still feeling disconnected from everyone—especially our coworkers. Gone are the days of quick chats at […]

(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is David. I’m PR and content lead here at Koozai. And today I just wanna take you through some of the top tips that you can take away in terms of […]

By now, you’ve probably heard us talk a lot about lead magnets. But just in case you’re unfamiliar, a lead magnet is an irresistible bribe offering a specific chunk of value to a prospect or visitor in exchange for their contact information. Let’s break that down… There are a few VERY key words in that […]

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find […]

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from […]

Does the word “influencer” leave the same confusing taste in your mouth as the word “TikTok”? A taste reminiscent of getting older and not understanding the youths. But we’re here to help you figure it out. Here goes: Influencer marketing is just a bedazzled, cold-brewed substitute term for “Strategic Business Partnerships.” I know all of […]

So, it seems everywhere we look its all doom and gloom, but we’re here to brighten up your day with some quick sales and new business tips. 1. Remember, where there is adversity, there is opportunity Use the situation to do the things you wanted to do but haven’t got around too. For example, with […]

A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff.  BUT if you don’t have a customer avatar, you’re seriously hurting your results. If you don’t know who your customer is, then how in the heck can you market […]

Collecting data on various metrics across your site is fundamental, but many times we neglect to track the basic interactions on a site. It’s good to know how long a video was played, how many social shares a page has or how long a user spent reading your content, but how do they actually navigate […]