Without tracking metrics when running marketing campaigns you will not be able to demonstrate the effectiveness of the campaigns you are running. No matter what your campaign is you need to track digital marketing performance. Metrics are measurable values used to demonstrate the effectiveness of campaigns across all marketing channels and having measurable marketing metrics […]
Digital Data House
We’re assuming by the point that you’re reading this article, you’ve heard about a community creating traffic, conversions, and customer advocates for a product or business and you’re wondering—how do I do that?! And we’re with you. We have our own Facebook group because we realized several years ago that creating a community was a […]
We’re assuming by the point that you’re reading this article, you’ve heard about a community creating traffic, conversions, and customer advocates for a product or business and you’re wondering—how do I do that?! And we’re with you. We have our own Facebook group because we realized several years ago that creating a community was a […]
Marketing is in the small moments—like the right copy in an email—that leads to the bigger moments, like a high-tier offer sale. In this episode, Monique Morrison of Jeronamo Solutions explains how to create small moments that drive big sales, the strategy she uses to consult local businesses on their marketing efforts, and how to […]
We’ve seen a lot of people looking for guidance on what they can do and how to contribute to the Black Lives Matter movement and to ending racial violence and injustice. While donating your time and/or money can be one of the most directly impactful ways to make a change, educating yourself is just as […]
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Let us be the first to welcome you to the truly wonderful world of podcasting. Seriously. We love podcasts so much that we have 2 of them (and one of them has over 4 million downloads). When we first started podcasting, we did it with hope in our eyes. We knew that it wasn’t necessarily […]
Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this […]
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important […]
SEO gets a bad reputation as being one of the hardest parts of marketing to succeed in. We’re not going to say SEO is easy but we also don’t want you to think that boosting your SEO rankings is soooo far out of reach. When it comes to your SEO strategy, you can have a […]