What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have […]
Digital Data House
In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, […]
In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, […]
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after […]
It’s easy to waste a lot of time on Twitter. The constantly updating feed, the easily digestible length of the posts, and how funny all the memes are all add up to make it a place where a couple minutes can quickly turn into a couple of hours. Fun to use does not always mean […]
Believe it or not we’ve hit July! And now is the perfect time to remember to plan ahead and get thinking about Q4, Black Friday as well as Christmas planning. How Long Does SEO Take? 4 to 6 months is what most will say. Even Google says to give any organic SEO change at least […]
When you think of content clustering—what’s the first thing that pops into your mind? Yeah… we didn’t think about internal links and pillar posts either . Clustering sounds like it’s better left to chocolate and nuts, but it’s actually a content marketing strategy that can garner better rankings and conversions. Content clustering uses pillar posts […]
When it comes to creating a successful seasonal content strategy, there are several common traps that brands and businesses can fall into. But if used correctly, seasonality can be an all-important tool in a Content Marketer’s vast arsenal of content-creation weaponry. So, instead of creating cringeworthy content littered with tenuous seasonal links that are greeted […]
Every good marketer is also a good writer—or at least, they should be. Whether you’re on the content marketing team and it’s your primary role, or if you’re in management and you’re tasked with writing blog posts, almost all professionals need to have a decent level of writing competency. But even the best writers need […]
It’s pretty clear right now that podcasts aren’t going anywhere, anytime soon. With Spotify willing to spend a rumored $100 million to secure the infamous Joe Rogan Experience, they’re betting BIG (seriously… huge) on podcasts sticking around. The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You […]