Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right? However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits. For instance, did you know customers will pay up to a 16-percent price premium and display greater loyalty […]
Digital Data House
Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top pick? The best shared hosting provider for most people is Hostinger. For those of you starting a new website from scratch, […]
Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with […]
Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every […]
You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people, but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? […]
Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands […]
Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of […]
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What’s Happening? Google’s Chrome browser will be depreciating third-party cookies as of January 2022. This means that cookies that track you around the internet won’t work in the future. While this is a fundamental blow to targeted ads, we will still be able to see anonymized data in some tools as well as server-side analytics […]