The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When […]
Digital Data House
Online reputation is key for success and reviews are a critical component of the bigger picture when it comes to trust and buying decisions. Over the last couple of years, there has been some excellent survey data accumulated, including but not limited to: 93% of consumers say online reviews impact their purchasing decisions. (Podium) 91% […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both […]
Customer experience is the reputation you have with your customers. It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences give you the hockey stick growth that you dream about. Okay customer experiences make it hard, but not impossible to get customers to buy more […]
According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos […]
Deciding how, where, and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective, and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five great reasons why the vast […]
Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency […]
At DigitalMarketer, we get to work with a lot of incredible businesses, and our absolute favorite thing is seeing a great company find even greater success with the trainings and strategies we teach. And it’s not just because we love celebrating our customers’ success (though we really do love shouting them all out!). It’s also […]
According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how […]