Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity […]
Digital Data House
There are dozens of SEO Tools out there that help us to do our jobs that little bit quicker. Although most of these tools are intuitive, fast loading and quick to highlight issues and opportunities, there’s nothing like having those insights even fewer clicks away. One telltale trait of SEO’s is the fact that the […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to […]
Recently we read this article that breaks down the Google Ads strategy of Glossier, and to say we were blown away by the insights would be a bit of an understatement. Author and Founder of Store Growers Dennis Moons uncovers their campaign structure and breaks down every type of ad the company is running on […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half […]
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. […]
Many brands get lost in the advertising algorithms on Facebook, and it can be difficult to differentiate your brand with another. It’s important to make sure that you stand out from the crowd as your brand might not be too different from your competitor. You might also both be running the same type of ads […]
Working on productivity improvement is the focus for lots of businesses these days. Now that most digital marketing teams are working from home (and many businesses intend to keep working this way), improving and tracking their remote teams’ productivity is crucial. This is especially challenging for content marketing teams as they have to accomplish so […]
One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of […]
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational […]