Author Archives: admin

Why Your High-Converting Landing Page Isn’t Enough to Make a Sale

Have you been treating your landing pages as the favorite child while leaving your homepage locked in the downstairs closet as if it…
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The Great CPC Hoax: Why Cost Per Click Doesn’t Matter for High-ROI Ad Campaigns

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” My response back to them is always the…
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How Are Manual Extensions Different from Automatic Extensions?

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. When used correctly,…
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How Much Do Bing Ads Cost?

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines…
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