Author Archives: admin

Content writer vs copywriter – what’s the difference?

It’s easy to assume that a Content Writer and a Copywriter are both the same thing. They both write words used in online…
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4 Email Campaigns to Boost Conversions

Simply put, email marketing is still the highest ROI activity a marketer can do. Period. End of sentence.  Even with the changes in…
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Google Analytics Event Tracking Guide & Examples of How They Help You

Why Track Events? If you are tracking goals in Google Analytics you know how many leads you are getting, or what sales you…
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Find The Pepsi to Your Coke: Using Competitive Analysis to Set Your Business Apart

Superman vs. Lex Luther. Batman vs. The Joker. Pepsi vs. Coca-Cola. Burger King vs. McDonald’s. Chick-fil-A vs. Popeye’s. Every good story comes with…
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