Author Archives: admin

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I…

There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make…

Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer…

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people…